Taking advantage of short-term price fluctuations and buying more shares on pullbacks could prove to be a winning strategy for long-term shareholders. In my opinion, now that PepsiCo has a vested interest in making sure the company does well, Celsius should not be viewed as a speculative investment, as it may have been in previous years. However, risk tolerance is also an important thing to consider here, as Celsius continues to be a volatile stock with a high beta and is prone to volatile price movements. Resisting the urge to sell will be paramount for long-term holders of the stock, as the backing of a company like PepsiCo is a bullish development that should not be overlooked. With distribution being handled by Pepsi, the company can focus more on operating efficiencies. population, with major advertising dollars going to promoting the brand on a larger scale.Ĭ-stores, gas stations, gyms, as well as new retail stores will likely contribute to explosive revenue growth in the years ahead, continuing the trend that has been in place. The PepsiCo distribution deal should add considerable value for shareholders over the long-term, as the product will soon reach a large percent of the U.S. The recent earnings report from Celsius surprised to the upside once again, and the best is most likely yet to come. While speculating on short-squeezes is not part of my investment strategy, it is worth noting that many short-sellers are continuing to target the company despite continued outperformance. Short interest remains elevated at just over 16%, which is quite high given the recent news of Pepsi's major investment in the company. Now that Celsius has been blessed by PepsiCo ( NASDAQ: PEP ) with a massive $550 million investment and distribution deal, the bullish case for the stock has never been stronger. Although I have been invested in the company since early 2020, the stock has come a long way and is by far the best performing holding in my main portfolio. Browse through a large collection of energy & sports drinks and find the perfect fit for you.AzmanL/E+ via Getty Images Investment ThesisĬelsius Holdings ( NASDAQ: CELH) was the subject of my first Seeking Alpha article, in which I highlighted the stock as my highest conviction idea for 2021. The perfect morning start, midday pick me up, or late night boost, you can also find low calorie energy and sports drinks to suit all your needs.

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